Lexin Tonglian — One-stop digital marketing for your business

The core sequence for a marketing website is goals, structure, then content. Plan around four questions — who the customers are, what they search for, why trust us, what to do after reading — so the site is ready for search and AI recommendation at launch.

Bottom line: with a healthy budget combine PPC (fast results) with SEO (long-term assets); with a limited budget prioritize SEO. PPC stops when you stop paying; SEO typically shows results in 1-3 months and compounds for free.

GEO (Generative Engine Optimization) raises the probability that your brand is mentioned and recommended in AI answers like ChatGPT, DeepSeek and Doubao — through corpus building, structured data and high-authority sources. It's SEO extended into the AI era; starting now gives a first-mover edge.

Run website content marketing without a dedicated team: around 7 directions (cases, industry Q&A, product knowledge, misconceptions, company news, data & opinions, FAQ aggregation) with a steady cadence of 1-2 posts a week to serve both SEO and trust building.

A 10-action checklist to get a foreign trade standalone site crawled and indexed, in three blocks: technical (HTTPS + overseas acceleration, semantic URLs, h1/internal links, sitemap + GSC verification), content (product terms, long-tail keywords, industry knowledge) and off-site (industry directories, reviews & media, steady updates).